Haideh Hirmand, M., FACS. a plastic surgeon who has been in private practice in New York City since 1999, has come out swinging against laser and other aesthetic device makers that have "gone the way of Big Pharma" with direct-to-consumer marketing rather than direct-to-physician.[removed] Is Non-Invasive Liposuction a Fat Lie?[/removed]

None of the technologies presently have FDA approval for specific body contouring/fat reduction applications. Some are approved for dermatologic purposes for example. As a plastic surgeon who is familiar with these latest technologies, I have been excited about their arrival for a while, but I am also skeptical about how some of these machines are being marketed directly to the consumer ahead of their FDA approval and scientific data. In the old times, you had to first convince doctors that a machine worked by showing results and clinical data and then doctors offered it to their patients.

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