Practice Management

In Depth: The Fountain of Truth

Ask Beverly Hills plastic surgeon Robin T.W. Yuan, MD, what inspired him to write Behind the Mask, Beneath the Glitter: The Deeper Truths About Safe, Smart Cosmetic Surgery, and he becomes immediately introspective.

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Practice Management

In Depth: Get Noticed Now

Local is the new national when it comes to your search engine optimization efforts. Local listings claim prime real estate on search pages, and must be part of any successful Internet marketing strategy.