According to a review that was recently published in the Truth in Aging blog, the new Botox competitor, Reloxin, is poised to take down the established botulinum toxin Type A champ, Botox. This is an easy claim to make, seeing as how every aesthetic-industry pundit this side of the Atlantic has been, for years, sighing that Botox really needs a competitor. However, Truth in Aging at least makes the case without resorting to too much hype or hyberbole.
Though it is superficially identical to Botox, Reloxin is different
in that it is suspended in lactose, whereas Botox is suspended in
sodium chloride. Also, Botox is provided in 100-unit vials, as opposed
to Reloxin’s 500-unit vials, making the preparation less expensive for
doctors- a bonus likely to be passed on to consumers. Doctors typically
pay over $500 per vial of Botox, enough to treat only five different
facial areas, or 1-2 patients. With the entry of Reloxin in the arena
of injectable treatments for wrinkles, a marketing battle and pricing
war are expected to ensue.
Officially termed “botulinum toxin type A” (since it is made from
the same bacteria that causes botulism food poisoning), Reloxin was
originally submitted to the FDA for approval in March of 2007, with the
expectation that it would be reviewed within 10 months and ready for
commercialization in North America shortly thereafter. Though the FDA
confirmed that the facilities of Reloxin’s manufacturer, Ipsen, are in
compliance with current Good Manufacturing Practices, the drug remains
in limbo for the U.S. market. It is currently approved for aesthetic
use in 23 countries (Argentina, Australia, Belarus, Brazil, Columbia,
Ecuador, Egypt, El Saldavor, Germany, Honduras, Israel, Kazakhstan,
Mexico, Moldova, New Zealand, Philippines, Russia, Slovak Republic,
South Korea, Ukraine, Uruguay, Venezuela, and Vietnam).
With the FDA’s seal of approval, Reloxin will prove that it is
comparable to the cosmetic gold standard that Botox has become over the
past seven years.
Well, the reviewer cannot avoid the hype, after all.
Besides longevity and price, Reloxin has shown to
differ from Botox in effect, spreading farther from the injection site.
In areas such as the forehead, this characteristic might be considered
favorable, since it would reduce the quantity of injections required
and subsequently minimize the potential for bruising. However, in areas
where more precision is desired, Reloxin may not be the best solution.
Ultimately, each drug might one day be used either in concert or as
distinct treatments for targeted facial zones.
Read it all.