The Aesthetic Blog

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From the Editor: Long Live Trade Publications

PSP Editor Denise Mann extols the merits of trade publications.
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“Kiss Me I’m Irish” and Other St. Patrick’s Day Beauty Secrets: Revealed

Buried within the folklore of St. Patrick’s Day may lie some very salient beauty advice.
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The Patricia Arquette Effect: Gems Amid the Glitter

Practice Helpers' Joyce Sunila discusses the role of from-the-heart authentic messaging in your marketing materials.

Letter to the Editor: Seeing Red

PSP advisor Julie Woodward, MD responds to an article on cosmetic eye whitening.

Letter to the Editor: Derms Dig PSP, Too

A dermatologist lauds PSP's coverage of his specialty,

Letter to the Editor: Make Some Noise 
About Male Breast Reconstruction Options

A breast surgeon responds to an article on male breast cancer.
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The New Normal: Understanding how the ACA will affect cosmetic surgery

Cosmetic surgery delivery and price will be affected by the Affordable Care Act. Sam Habernathy explains why here.
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From the Editor: Tracking Bruce Jenner

PSP editor Denise Mann discusses her favorite topic ... Bruce Jenner.
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From the Editor: PSP Editor Talks About Magazine Changes for the New Year

PSP editor Denise Mann discusses all the exciting changes in store for the brand in 2015.
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The Rules of Engagement: Joyce Sunila Explains How Facebook’s New Rules Impact Content

If you’re sending only event invitations, discounts, procedure descriptions, and other “Call-to-Action” material on Facebook, you’re headed down the wrong path, Joyce Sunila warns.