Blame it on selfie culture, a glut of superhero movies, or sheer vanity: A growing number of men are getting cosmetic surgery to enhance their faces and bodies. Last year alone, men accounted for more than 1.3 million cosmetic procedures, an increase of 29 percent since 2000.

While some of the men turning to surgery or minimally invasive treatments to alter their appearance no doubt work in entertainment and fashion, data released by the American Society of Plastic Surgeons in June signals that men from all walks of life are going under the knife. The trend reveals that men aren’t immune to pressures to look good and that having work done is becoming less of a taboo in society generally.