Let’s talk about nipples. You may not realize it, but they’re actually having a bit of a “moment.”

While the majority of us won’t have spent much time pondering them, these days according to cosmetic surgeons, nipples are big … big business, that is.

It all started at the end of last year when leading names in the US plastic surgery industry hedged their bets and released a forecast of nip and tuck trends for 2017.

Surprisingly, the hitherto ignored nipples topped the list. And in contrast to breasts, bigger is not in fact better when it comes to our nips.

According to findings from a survey conducted by the Plastic Surgery Group, patients with smaller-sized nipples were rated to be more attractive than their larger nippled counterparts.

This was mirrored by comments from their spokesperson who said that there had been “a 30 per cent rise in women requesting a smaller nipple size in the last year.”

It probably doesn’t help that Kim K walks around like this. Image: Splash News Australia

More prominent, less prominent, bigger, smaller, darker, lighter. Horses for courses.

The range of tweaks available allow anyone to get nipples that are just begging for a public “nip slip”.

“Over the last six months I’ve definitely noticed an increasing trend from patients asking for corrective nipple surgery,” says Dr Rohit J Kumar, a Sydney-based cosmetic plastic surgeon and owner of Sydney Cosmetic Sanctuary.

“And in that time I’d say that the number of inquiries have pretty much doubled.”