Listening to Scot Bradley Glasberg, MD, you soon become a believer. You believe that down economies come and go, and that the only constant is to be prepared for those ups and downs. Glasberg may have been in practice for 11 years in New York City, but talking to him you'd think he's been around for far longer.

This year, Glasberg has seen a drop in the number of aesthetic procedures in his practice. Who hasn't? However, Glasberg is not slashing fees or laying off employees. He continues to charge for office visits and rarely gives a discount. His practice-management approach is not revolutionary. It is based on a pragmatic approach to managing referrals, cutting costs, and maintaining high visibility inexpensively.

"The depth of this recession has been pretty bad, probably the worst we've ever seen in cosmetic surgery," Glasberg says. "Unfortunately, the economy drives these things, but the reality is that a normal, well-run business should self-reflect and review itself every few years."

As for Glasberg's own self-reflection and review, it has reconfirmed his moderate business philosophies, which have served his practice well for today's economic challenges and tomorrow's opportunities.

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[Source: PSP]