August 2008

Features

Cover Story

	Triple Threat
	by Tor Valenza
	J. Peter Rubin, MD, FACS, has a clinical practice, does cutting-edge research, teaches, and lends his expertise to medical conferences and societies around the globe


Cover photography Robin Miller

	THE FACE
	The Trichophytic Closure
	by Peter J. Panagotacos, MD
	From punch grafts to flap surgery to FUEs, hair-restoration procedures have finally come of age


	THE BREAST
	What Was Your Toughest Case?
	by Amy DiLeo
	Three physicians look back at breast reductions they have done and how they did them, including the most complex ones

Practice Management

Ethical Issues in Search Engine Optimization

by Charles Benninghoff

Make certain your online marketing strategy is legal and ethical

Looking for Doctor Feelgood

by Catherine Maley, MBA

Successful consultations come from understanding where the patient is coming from

Putting On the Board Certification Armor

by Mario Urrutia

How can you help patients interpret Internet-based information about you and your practice?

Departments

	EDITOR'S MESSAGE
	Where There Is a Will, There Is a Way
	by Jeffrey Frentzen


	INDEPTH
	Abdominoplasty Technique Offers New Mothers Their "Pre-Baby" Figures
	by Rima Bedevian


	PRODUCT NEWS
	The latest plastic surgery products and services


	THE LAST WORD
	The Golden Rule Applies in Online Discussion Forums
	by Joseph P. Niamtu III, DMD
	Don't let a disgruntled patient get the last word on your reputation

	Calendar
	Consumer Resources
	Media Kit
	Advertiser Index Editorial Advisory Board Reprints

Allied Media
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