Part 4 of 4: PSP Podcast Series: Skin Care and Your PracticeTuesday, December 2, 2008 Merchandising to Your Patients For Increased SalesSpecial Guest: Wendy Lewis, internationally-known expert in marketing aesthetic practices and contributing writer to PSP. 
Wendy Lewis If your practice involves the treatment of fine lines and wrinkles, pigmented spots, and blemishes, you need to have an understanding of skin care products. Different skin types and skin care goals require different products, and you should carefully choose how to merchandise each product line you sell in your office. To help unravel the issues involved in this brand of merchandising, PSP editor spoke with Wendy Lewis, an independent consultant who advises international clients on how to start up and market aesthetic medicine practices.
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