In Depth: The Fountain of Truth

Ask Beverly Hills plastic surgeon Robin T.W. Yuan, MD, what inspired him to write Behind the Mask, Beneath the Glitter: The Deeper Truths About Safe, Smart Cosmetic Surgery, and he becomes immediately introspective.

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In Depth: Get Noticed Now

Local is the new national when it comes to your search engine optimization efforts. Local listings claim prime real estate on search pages, and must be part of any successful Internet marketing strategy.

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In Depth: Asked and Answered

A recent online survey conducted by Plastic Surgery Practice magazine suggests that many cosmetic surgeons are leery of electronic medical records systems, but to receive Medicare/Medicaid payments, doctors and hospitals must soon show that their EMR systems are being used to improve patient care.