PRACTICE MANAGEMENT


Issue Stories

INPRACTICE
Being Mrs Plastic Surgeon
Challenges abound for any family member working a highly visible business role in the practice

INPRACTICE
FDA Examines Mobile Medical Applications
Oversight will cover standards to guarantee functionality and privacy

INPRACTICE
Only the Best
Pearls on taking high-quality before-and-after pictures

INDEPTH
ROI 101
Are you getting enough bang for your online marketing buck?

SMART PRACTICES
A Cure for Social Media Fatigue
As social networking sites mature, so should your online marketing strategy

News Stories

Marketing
Instilling Loyalty in Cosmetic Patients
Rewards programs and other referral incentives can be a boon in tough times.
3/29/2010

Taking the Guesswork Out of Hiring a Practice Manager
In your practice (or office) manager, you want someone who will aspire to greatness. The backbone of your practice, your practice manager has a demanding and visible position requiring a broad range of experience. This is why hiring your office manager should never be a "cross your fingers" dilemma. In fact, the opposite is true: Review the big picture and then move to a specific hiring methodology.
10/17/2008

Study: Majority of Facelift Surgery Infections are MRSA "Superbugs"
Eighty percent of all surgical-site infections that occur after face lifts are caused by methicillin-resistant Staphylococcus aureus (MRSA), according to a study published in the Archives of Facial Plastic Surgery.
9/5/2008

ASPS and ASAPS Introduce Web Site
The American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery introduce BeautyforLife.com, an interactive Web site where patients can receive a customized aesthetic medicine beauty plan.
5/16/2008

Plastic Surgeon Introduces Kids Book on Aesthetic Surgery
Michael Salzhauer, MD, a board-certified plastic surgeon, introduces a children's book, My Beautiful Mommy, which answers the insistent questions posed by young children, including, "Why is Mommy's nose smaller? or Where did her tummy go? And what's with all those bandages?"
5/1/2008

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