A new trend called Beauty Matching, which allows couples to receive cosmetic treatments to obtain similar and complementary features, has taken off in both Beirut and Dubai.
According to the Khaleej Times, Dr. Matteo Vigo, Chief Medical Officer at the American Academy of Cosmetic Surgery Hospital in Dubai, performs Beauty Matching treatments on 2-3 couples per week. The procedure, as Doctor Vigo described, can range from a wide variety of requests and includes matching facelifts, matching dermal filler injections, and most popularly, matching liposuction and tummy tucks.
Couples don’t head to doctors’ offices requesting these treatments at the same time, but rather a “keeping up with the Joneses” effect has on spurred it, with people trying to keep up with their own spouse.

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