Just when you thought you’d heard it all, the beauty world comes up with something you never knew you always needed. In response to more and more women feeling the pressure to have their butts in fighting shape come swimsuit season, doctors have turned to one unconventional treatment to solve their saggy bottom woes — booty facial.
Matthew Schulman, a New York-based board-certified plastic surgeon, developed the first medical grade, non-invasive treatment to help get your buttocks photo-ready just in time for your vacay. Since its inception, there’s been a large spike in the treatment’s popularity (about ten requests per week, and that doubles as summer approaches). Surprisingly, the spa-like experience appeals to a wider range of women than one would think.