Since Kybella first emerged on the market in 2015, experts say they have seen an increase in men between the ages of 30 and 70 opting for the treatment.

In fact, 73 percent of people say they don’t like the extra fat under their chin and neck, according to a survey by the American Society of Dermatologic Surgery found.

Between 2000 and 2015, cosmetic minimally invasive procedures for men increased 69 percent, according to a report by the American Society of Plastic Surgeons. What’s more, men underwent more than 26,902 procedures of nonsurgical fat reduction in 2015, according to a report by The American Society for Aesthetic Plastic Surgery.

“Men associate masculinity with sort of a chiseled jawline, a wide lower face and the absence of a double chin,” Dr. Joseph A. Russo, a board-certified plastic surgeon in Newton, Massachusetts, said.

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