Let’s cut to the chase; cosmetic surgery can be a powerful force for good, revolutionising the lives of patients and restoring once-shattered confidences. But that transformative journey very often involves major, invasive surgery. It’s vital that fact is not forgotten when it comes to ensuring that patients go into their procedures with metaphorical eyes wide open.
It’s about education; a fully informed patient is a patient in control. No-one should ever agree to undergo surgery without fully understanding what they’re letting themselves in for.
And the popularity of our Snapchat and Instagram videos is testament to this.