Although more than one million Americans are still going under the knife every year, advanced technology has made it possible to get the same results with less pain, less time and in some cases–less money; a trifecta of benefits for men and women who are busier than ever. Procedures like CoolSculpting (the destruction of fat cells) have made headlines in recent years, but in 2018, there are a handful of other treatments slowly making their way up the totem pole.

Ahead, four well-known professionals share the most popular options at their practice and why patients are going crazy for them.