Even more taboo in certain circles? Getting Botox when you’re in your 20s. But it’s more common than you think: According to the American Academy of Facial Plastic and Reconstructive Surgery, 64% of plastic surgeons saw an increase in the under-30 crowd getting aesthetic procedures. Though there are plenty of reasons women go in for Botox — migraines, excessive sweating, depression — the early prevention of aging, a benefit touted by many derms, seems to be the most prevalent.

That’s why we asked nine women — all outside of the hyper-image-focused fields of beauty and fashion, and all who paid for it with their own hard-earned cash — to share the reasons behind their decision to get Botox in their 20s, the reactions of their friends and family, and the cost of maintaining the results, which varies depending on city and potential insurance coverage. Stigma be gone — let’s talk about Botox, baby.