Cynosure unveils “The Return of Aesthetic Patients Post COVID-19,” a multi-continent research study that uncovers critical insights into current consumer perceptions toward returning to in-office aesthetic treatments as restrictions in response to the coronavirus pandemic begin to lift.
The report indicates a widespread desire, regardless of global location, to return to non-invasive, in-office procedures, and cites specific precautions identified by consumers that will help them to feel safer, more confident and comfortable visiting practitioners in person. The report also provides a look at practitioner perspectives, confidence levels and anticipated timeline for patient return.
The report is based upon a survey conducted on behalf of Cynosure among 3,000 aesthetically inclined consumers across the United States, the United Kingdom, Spain, South Korea and Australia to determine the pandemic’s impact on consumer comfort levels in regard to receiving in-office treatments. The data provides valuable intelligence, best practices and next steps for practitioners to ensure their patients can confidently return to their treatments as professionals work to navigate the changed industry landscape.
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The data collected confirmed that the consumer demand for non-invasive treatments such as laser hair removal and skin rejuvenation procedures is strong, with 85% of global respondents indicating they plan to return to aesthetic treatments within 12 months of restrictions being lifted, and 63% saying they would be willing to return to practices within 3 months of restrictions being lifted in their respective countries, a media release from Cynosure explains.
“Giving our doctors what they need to best serve their patients remains our top priority, whether that’s best-in-class laser technology or in this case, tangible global data to support clinicians as they make critical decisions to ensure the safety and security of their patients.In rocky waters you need a strong captain, and the Cynosure team remains committed to its goal of educating aesthetic practitioners across the globe in an effort to help them chart a course forward that allows patients to resume the treatments that remain important to them.”
— Todd Tillemans, Cynosure Chief Executive Officer
While the measures practices need to take to ensure patients are comfortable returning vary, the use of personal protective equipment (masks and gloves), social distancing diligence, and proactive communications from practices regarding hygiene precautions are the leading factors impacting patient willingness to return for treatments. Other key findings include:
- The use of facial masks and gloves by practice staff are the primary measure patients indicate they’d like to see in place at their aesthetic offices.
- Thirty-six percent of those surveyed noted they would feel more reassured if waiting room patients were also required to wear masks.
- Thirty-four percent of patients would like to receive proactive communications and reassurances around in-office disinfection and safety procedures from their practices.
- Thirty-five percent of respondents would like practices to limit the number of patients in the office at any one time.
While consumers remain highly optimistic about their return to treatments, practitioner hope is not far behind. A strong majority of practitioners (76%) anticipate patients returning to treatments within 12 months of restrictions being lifted, and 62% are confident their business revenue will return to pre-pandemic levels as well.
For more information and to download the report, visit Cynosure.