Customer marketing automation service eRelevance announces the appointment of Andy Acaru as vice president of field sales and John Nippler as vice president of business development.
“As we disrupt a multi-billion-dollar market, strategic partnerships and further penetration of key verticals will be critical in continuing our exponential growth,” says eRelevance CEO and co-founder Bob Fabbio, in a media release. “With their deep experience and strong relationships in the aesthetic healthcare market, Andy and John will be instrumental in scaling our growth and long-term success.”
Acaru brings 20 years of experience in medical device and pharmaceutical sales to his new position. Previously, he spent more than 10 years in various sales roles at Cynosure, most recently as director of sales for North America.
As vice president of field sales at eRelevance, Acaru will build and lead a team focused on acquisition of large healthcare practices that provide aesthetic services.
Prior to joining eRelevance, Nippler was national director of portfolio sales at Merz North America, where he ran the company’s device business unit and a portion of its US injectable business. Nippler has also held leadership roles at MysoScience Inc, Solta Medical Inc, and Wavelight Aesthetics Inc.
At eRelevance, he will lead the company in identifying, structuring and closing strategic partnership deals to drive topline growth, the release continues.
Both appointments reflect eRelevance’s continued success and commitment to the aesthetic healthcare space, as well as the company’s vision for transforming small businesses with sophisticated marketing that is simple and affordable, per the release.