Merz Aesthetics announces the launch of the “confidence to be” branding platform following the conclusion of the company’s reorganization into three independently operating businesses.
As a symbol of its new direction, Merz Aesthetics launched a new brand for the business featuring a bold look and feel reflective of the organization’s innovative, entrepreneurial employees and customers, and the confidence they strive to inspire in patients every day, according to the company in a media release.
“The new brand for Merz Aesthetics is an expression of our purpose — we exist to fuel confidence by helping people look better, feel better and live better. We want everyone to have the confidence to be their best self.”
— Bob Rhatigan, global chief executive officer, Merz Aesthetics
Recent Company Developments
In the last 6 months, Merz Aesthetics has also taken several significant actions, including:
- New operating structure: Merz Aesthetics remains family owned as a part of Merz Group, which has existed for more than 112 years; the business however is led by an independent and empowered leadership team fully focused on aesthetic medicine.
- Established the Global Leadership Team: the global leadership team, composed of top industry leaders across nine nationalities representing various cultures, ethnicities and genders, was finalized with new hires Samantha Kerr, PhD as chief scientific officer and Karl Kokrhoun as chief financial officer.
- New operating model: the new model is comprised of four geographic regions: Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and North America (NA). Each region is responsible for the adaptation and implementation of global strategies. This operating model further aligns the business with our customers and allows for agile country-level commercial execution.
- Global aesthetics headquarters now operational in Raleigh, NC
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Over the coming months, Merz Aesthetics will focus on helping customers recover from the effects of the COVID-19 pandemic.
“We recognize that medical aesthetics can be an integral part of self-care routines. The last four months have taught us that during a time of high uncertainty, self-care and personal health are top of mind, so we will continue to provide our customers the tools to empower patients in their personal quests to be their best selves.”
— Bob Rhatigan
The company describes its commitment to safety, research and training, as evidenced through its unique partnerships with healthcare professionals. Now, it says, with a singular focus on the medical aesthetics customer, the newly formed global business will provide even stronger collaboration with its customers.
[Source: syneoshealth.com]
