The hunt for the ‘golden jawline’ is now a major business. Men want more chiselled jawlines, while women want delicate yet ‘tight’ jaw areas. The major injectable companies are therefore scrabbling to meet these needs, investing millions to improve products specifically for the jaw area.
Possibly the biggest innovation in recent years has been an update to an old technology: the facelift. Dissolvable threads can be woven under the skin, lifting jowls like an internal marionette for a ‘thread lift’.