Twenty years ago, a cosmetically altered nose or artificially enhanced breasts would have meant hours on the operating table knocked out under general anaesthetic and eight weeks of bed rest. Anyone who dared to venture into the day light would be instantly identifiable by the bandages bundled around their wounds, stared and scoffed at by passers by.
Fast forward to today, and the scene is almost unrecognisable. Plumped up lips and puffed up cheeks are commonplace, namely thanks to celebrities like Kylie Jenner speaking openly about their enhancements, and society is slowly opening up to the idea of people having treatments to alter their appearance. But as opposed to a record high of surgical procedures, the number of people going under the knife is plummeting.