Aesthetic Technologies, a Colorado-based company synonymous with microdermabrasion, ultrasound, and exclusive skin care products, continues to develop product alliances and provide its customers with the most up to date technology in aesthetic medicine such as the Parisian Peel®.
As the new president of Aesthetic Technologies, what do you see in the future of microdermabrasion technology?
We purchased ATI because we believe in the technology. Microdermabrasion is the backbone of any successful aesthetic practice, and it is the single most important treatment to gain new and return patients. Parisian Peel® is among the top-known microdermabrasion brands, and is highly regarded for its quality and reliability. We plan to offer new products that will be complementary to microdermabrasion, and anti-aging therapies. We want to be a resource for aesthetic trends and emerging technologies and will continue to provide customers with quality technology.
How is Parisian Peel being used today?
Microdermabrasion is the gold standard for skin rejuvenation as it provides reliable, reproducible results. Parisian Peel is being used for the traditional indications of photoaging, fine lines and wrinkles, hyperpigmentation, and scar revision. Best results are achieved by using microdermabrasion in many combination therapies. By combining microdermabrasion with chemical peels, ultrasound, laser and light-based procedures, results can be achieved and in less time, and patients will experience increased overall satisfaction. We offer Parisian Phoresis™ facial ultrasound therapy in combination with microdermabrasion. This treatment advances the benefits of microdermabrasion with deep penetration of Satin C™, our lipid-soluble vitamin C serum with its known anti-aging benefits.
Why would a physician even consider replacing his/her older microdermabrasion machine,
especially, if it appears to be working “just fine”?
Usually, the physician is not the operator of the microdermabrasion machine and, therefore, might not be aware of whether or not the machine is operating at its optimum level. If the operator experiences complicated technical problems with machine reliability, we have found that most likely, microdermabrasion will be under-recommended as a skin-rejuvenation treatment. Once our customers replace their older-model machine with a new Parisian Peel machine, they immediately notice an increase in revenue.
If a physician doesn’t currently offer microdermabrasion, what can be gained by adding it to his/her practice?
One simple word: revenue. Currently, microdermabrasion is one of the most popular nonsurgical treatments available and because it is noninvasive, the pain is minimal, and there is relatively no downtime. Microdermabrasion is a great procedure to lure new patients into the office, and it is valuable because treatments are usually in a series—which keeps return patients coming to the office.
We have many physicians who include a consultation with a package of microdermabrasion treatments; they actually formulate a treatment plan with the patient that oftentimes leads to other cosmetic procedures.
