On top of being a lifestyle maven, Martha Stewart is a bit of a beauty aficionado. We learned earlier this year that she loves face masks so much that she wakes up and does one at 4 a.m. every morning. So it’s not a complete surprise that she’s launching her own beauty line with shopping network QVC.
Sequential Brands Group, which owns the Martha Stewart brand, announced Thursday that it made a multiyear agreement with QVC to sell fashion, food, beverage, and best of all, skin care.
“Our brand has always been devoted to teaching and inspiring people to live more beautiful, more functional and more meaningful lives, and our products provide solutions to do just that,” Stewart said in a release. “I am thrilled to partner with QVC, which offers unique opportunities to engage directly with an even broader audience, bringing to life several new categories for the Martha brand, including beauty and fashion.”
Not only will the collection be available to buy, but we can also expect to see many Stewart appearances on the shopping network, both selling the line and providing tips for everyday women.