As New York Fashion Week came to a close, Olay staged a makeup-free runway show that aimed to empower women to put their best face forward.

Part of the brand’s #FaceAnything campaign, which wants to put an end to the idea that women are “too” anything — from “too ambitious” to “too emotional” — the show included 19 fearless women. Among them were Olympian Aly Raisman, comedian Lilly Singh, and model Hunter McGrady, all of whom graced the runway without a bit of makeup.

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