Last month, the British Association of Plastic Surgeons revealed that cosmetic surgery is down 40 per cent.

But it could be that people are turning towards non-surgical options, such as Botox – it remains the most popular treatment in London-based cosmetic doctor Dr Tijion Esho’s clinic.

There is however one surprising group of people turning to botox: professionals who need to hide their emotions.

Lawyers, psychiatrists, politicians, stockbrokers, detectives – there are certain people for whom keeping a straight face is paramount. So they’re turning to Botox.

Or, as it has been dubbed, ‘Protox’.

For people who just want a more even complexion and smoothed-out wrinkles, the ‘frozen face’ look associated with Botox is usually to be avoided.

But for professionals who particularly want to stop their facial expressions giving anything away, a frozen face is the end goal.

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