Face masks keep getting crazier. You can get face masks that turn into clouds, look like pandas, and claim to cure cystic acne. And then there are those you remove with magnets.When the Dr. Brandt Magnetight Face Mask first came out, it instantly went viral. YouTube is full of people testing out the mask, which is applied to the skin and then removed by pulling it off with a magnet. One video by Buzzfeed got more than 2.4 million views.

The fragrance-free face mask contains antioxidants and is made from lavender, black tourmaline—an energizing mineral—magnetic iron, and a firming peptide.