Labiaplasties fall under the umbrella of vaginal rejuvenation therapy, a made-up name for procedures addressing everything from the aesthetics of the clitoris and labia and mons pubis to concerns like looseness, dryness, and postpartum or postmenopausal incontinence.

The term itself is highly confusing: Vaginal rejuvenation manages to evoke an image of a relaxing spa day while also implying that your crotch could use a makeover. Which, unfortunately, some women believe.