Capitalizing on cultural pressure for women’s bodies and faces to stay forever young, Botox manufacturer Allergan started marketing the product to the typical middle-aged everywoman.
It paid off: Over 90 percent of users are women. Almost 60 percent are between the ages of 45 and 54.
However, a small – but growing – number of younger women have started turning to this anti-aging “wonder drug.” Today, almost 20 percent of Botox users are in the 30-39 age demographic.
Responding to the advice of many dermatologists who preach prevention, these young women are using Botox as a deterrent, hoping that it will halt the development of facial creases and wrinkles down the road.