People with benign hyperpigmentation (the darkening or increase in the natural color of the skin), are willing to pay (WTP) nearly 14% of their monthly income and approximately 90 minutes a day to cure their condition.

In a study published recently in the Journal of Clinical and Aesthetic Dermatology, 85 adults with skin hyperpigmentation were surveyed on the number of hours per day they would be willing to give up as well as how much money they were willing to spend to potentially be cured of the condition.
“Our findings highlight the substantial effect that benign hyperpigmentation has on quality of life as measured by the amount of time and money patients are willing to give up to rid themselves of disease,” corresponding author Neelam Vashi, MD, assistant professor of dermatology at Boston University School of Medicine and director of the Boston University Cosmetic and Laser Center at Boston Medical Center, says in a media release.
Hyperpigmentation disorders comprise a large group of benign skin conditions, and their prevalence may vary with race and ethnicity. Despite often being considered a cosmetic condition, Vashi has shown in her previous research that this common clinical complaint has been shown to negatively impact quality of life and psychosocial well-being of patients, especially when facial skin is involved.
According to the researchers, these findings suggest that disease burden was overall severe in patients with hyperpigmentation disorders, and measuring WTP and time trade-off (TTO) may be useful in determining the daily impact of disease and treatment preferences, the media release, from Boston University School of Medicine, explains.
“We found that the WTP for a curative treatment was greater than that previously observed among patients with other skin diseases such as rosacea and vitiligo. This may suggest that hyperpigmentation disorders have a greater impact on daily life or that patients expect to pay more out of pocket for conditions that are often considered cosmetic,” Vashi adds.
The researchers point out that although the study is limited by sample size and design, the information collected on WTP preferences allow physicians to gauge the impact of hyperpigmentation disorders on patients’ lives and may be useful to guide therapeutic decisions.
[Source(s): Boston University School of Medicine, Science Daily]