A report published today has called for the term “anti-ageing” to be banned across the beauty and cosmetics industry.
The statement, which has been released by the Royal Society for Public Health in partnership with the Calouste Gulbenkian Foundation, states that the frequent use of the phrase paints the “ageing process” in a negative light, as it insinuates that growing older is something to be ashamed of.
According to research conducted by the RSPH, almost half of women and a quarter of men feel an immense pressure to maintain a youthful appearance.

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