Merz Aesthetics, a division of Merz North America, expands its scar and stretch marks therapy brand Mederma into total skincare with the launch of its new Mederma AG complete line of skincare products.

The Mederma AG line includes a facial cleanser, facial toner, face cream, body cleanser, and a hand and body lotion, all of which are formulated with glycolic acid to exfoliate and hydrate the skin. In addition, the line is hypoallergenic; scent, soap, and paraben-free; and pH balanced to help minimize skin irritation.

“Merz Aesthetics is proud to bring the Mederma brand to the next level with the launch of Mederma AG, a full-body skincare line. Through dedicated research and collaboration, it’s clear that expanding the portfolio of an already beloved brand name was in the cards,” says Jim Hartman, vice president and US Head of Merz Aesthetics Marketing and OTC, in a media release.

“Like all the brands in the Merz Aesthetics family, the Mederma AG line is both efficacious and safe, and formulated with powerful ingredients, such as glycolic acid, but gentle enough for everyday use,” he adds.

New York City-based plastic surgeon Dr Jennifer Levine comments on the release: “The new Mederma AG line is formulated to smooth the appearance of fine lines and imperfections, in addition to maintaining proper moisture balance in the skin. The combination of glycolic acid and hyaluronic acid gently removes the dead skin cells from rough, dry, sun-damaged skin while also helping to retain moisture and plump the appearance of aging skin for a youthful look.”

[Source(s): Merz North America, Business Wire]