Tom Treon, product manager of medical-procedure products for Midmark Corporation (Versailles, Ohio), is responsible for developing programs to further expand Midmark’s procedure-room product line. Midmark develops quality products, services, and technologies that enable health care providers to increase their practices’ effectiveness and efficiency. Midmark’s full line of high-quality products for the medical, dental, digital-diagnostic, and veterinary markets helps providers deliver better patient care.
How have plastic surgery and the plastic surgery patient changed?
Plastic surgery has become more accessible in recent years. Patients are better educated and are more in tune with the capabilities of plastic surgeons, thanks to television and the Internet. Plastic surgery “reality” shows give the public a glimpse of the variety of procedures and life-changing outcomes.
Procedures that once required hospital stays and extensive recovery have become less invasive—with shorter recovery periods—as new technologies and techniques have been developed. The aging baby-boomer population has contributed to the increase in the number of plastic surgery procedures performed as they seek ways to retain their youthful appearances.
How has the office-based procedure room changed?
Many procedures that were once done in a hospital are now being done in an office-based setting. Why? The driving reasons are to reduce patient anxiety and to increase practice efficiency. Advancements in technology and techniques have made these procedures practical. They require more complex equipment, such as lasers, and space utilization is becoming increasingly important. Plastic surgeons and their staffs need to be able to quickly and easily maneuver both the patient and the equipment to perform procedures effectively and efficiently.
Postbariatric-surgery patients require different types of equipment, such as examination- and procedure-room tables that can be lowered to make it easy for the patient to get on and off. They must also be able to support and lift more weight than conventional tables.
What has Midmark done to establish itself as a market leader in plastic surgery examination and procedure rooms?
We offer a full line of tables, lights, casework, sterilizers, stools, diagnostic products, and accessories. Our trusted equipment helps physicians deliver the utmost in efficient patient care. All of our products are designed to work with each other and offer plastic surgery professionals a color-coordinated look for their practice.
What is Midmark’s newest product design for plastic surgeons?
In January, Midmark will begin shipping new power-procedures tables with the added feature of rotation, making patient positioning even easier in congested procedure-room settings. The Midmark 630 and Ritter 230 Power Procedures Tables equipped with rotation allow the patient to be rotated 350 degrees so that auxiliary equipment can be kept stationary. In addition to rotation, the Midmark 630 and Ritter 230 offer height, back, foot, and tilt power adjustments for safe and proper patient positioning to accommodate almost any procedure; low seat height to assist patient accessibility; and a 450-pound capacity for heavier patients. PSP